Google Places — Aaron Gross

To Live and Die by Google Places

January 18, 2011 By admin Leave a Comment

The recent bias by Google on elevating local search “above the fold” has had some of my clients begging for Google Places prominence.

It’s a two-edged sword which can open up an unintended consequence and resources will need to be budgeted for defense.

Money quote from the article: “many business owners have no recourse with negative reviews.”

Be prepared. Between Google Places and Yelp, anticipate budgeting for “spin control”.

Filed Under: Google Places

White Hat SEO

Wikipedia: White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content.

Do you want long-lasting, reader-friendly, ethical and higher search engine visibility?