Professional

http://www.linkedin.com/in/aarondgross

Employer Summary, Reverse Chronological Order:

Lead.net: Los Angeles – Director of Search Marketing
Self-employed: Los Angeles – Web design and search engine optimization
Rheumatology Diagnostic Laboratories: Los Angeles – Director of Information Technology
IdentityWeb: Los Angeles – Consultant & web design
News Digital Systems (NewsCorp): Jerusalem, Israel & Newport Beach, California
Health Net (Health Systems International): Woodland Hills – Senior Technical Specialist, Advanced Technology Group
On Assignment (Lab Support): Calabasas – Information Systems Director
J. Paul Getty Museum: Art History Information Program, Los Angeles – Senior Programmer Analyst
Data Projects, Inc.: New York City – Programmer
Systems Strategies: New York City – Programmer
Columbia University: New York City – Head Teaching Assistant

Search marketing, search engine optimization, database programming, software architect, business systems analysis.

White Hat SEO

Wikipedia: White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content.

Do you want long-lasting, reader-friendly, ethical and higher search engine visibility?