The recent bias by Google on elevating local search “above the fold” has had some of my clients begging for Google Places prominence.
It’s a two-edged sword which can open up an unintended consequence and resources will need to be budgeted for defense.
Money quote from the article: “many business owners have no recourse with negative reviews.”
Be prepared. Between Google Places and Yelp, anticipate budgeting for “spin control”.